Tag: Jonah Peretti

  • Sports

    Making Nike Sweat Jockbeat‘s newest hero is Jonah Peretti, who turned Nike’s corporate creativity against itself in a stand against third-world exploitation labor. Peretti’s protest made use of the swoosh brand’s Nike iD Web site, which allows customers to “build your own” sneaker, complete with a word of your choice, or “iD,” printed on the […]