With massive press coverage of a rally protesting Beyoncé’s halftime performance at Super Bowl 50, New Yorkers braced themselves for herds of anti-Bey protesters to gather at the NFL headquarters on Park Avenue.
But the hype was just that — hype.
More:Protests
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Ariel Kohan, 44, came to support the NYPD and protest against Beyoncé on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
"When black women stand up for themselves and for black issues, they are easily shouted down, criticized and threatened with opportunities to their livelihood. And black communities have been asking celebrities to raise their voices politically for quite some time. Many of them have. Many of them have not. And Beyoncé made a very powerful statement. So it should come to no surprise that people would come out here today to support her," Jamilah Lemieux (left), senior editor for Ebony magazine, said.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
"I think the push back to Beyoncé is very telling of the discomfort that we have as a society when it comes anti-blackness and tackling race in modern society and pretending that it's this thing of the past that we don't have to address anymore. I think it's very telling that a grand total of four people for the Beyoncé protest showed up because I feel like, more than anything, they couldn't deal with the discomfort they felt when they saw the performance and when they heard the song. That it wasn't for them, and that she was being unapologetically black and proud of her heritage and features. But that's a personal issue. I think they got over their hissy fit and are onto the next thing that they're going to scream about on social media." Tajh Sutton (left) , 27, founder of Young People of Color, Inc.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Black Lives Matter activists and anti-Beyoncé protesters discuss their beliefs.
April Bedunah, 25, came to support the NYPD and protest against Beyoncé on February 16, 2016.
"It is not about race, culture or the color of your skin. It is about making good decisions, integrity and benevolence." - Message on the sign.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Black Lives Matter activists and anti-Beyoncé protesters discuss their beliefs.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Black Lives Matter activists and anti-Beyoncé protesters discuss their beliefs
Pro Beyoncé and Black Lives Matter activists gathered at the NFL headquarters in midtown Manhattan on February 16, 2016.
Ariel Kohan, 44, came to support the NYPD and protest against Beyoncé on February 16, 2016.